London, UK: Sweaty Betty, the renowned sportswear retailer, has announced the appointment of Melissa Mullen as its new Global Brand President, taking over from former Chief Executive Julia Straus.
Mullen brings with her a wealth of experience in the retail industry, having most recently served as the Vice President and General Manager of the UK and Ireland for Jo Malone London, a leading British lifestyle retailer. In her previous role, Mullen was responsible for overseeing all commercial operations, including store management, e-commerce, and wholesale activities.
With her proven track record in driving business growth and operational excellence, Mullen is well-equipped to lead Sweaty Betty’s global brand strategy and further elevate its position in the competitive sportswear market. Her appointment reflects the company’s commitment to strengthening its leadership team and fueling its continued success.
Sweaty Betty is renowned for its stylish and performance-driven activewear, catering to the needs of women across the globe. As the new Global Brand President, Mullen will play a pivotal role in shaping the brand’s direction, driving innovation, and delivering exceptional customer experiences. Her expertise in commercial operations and deep understanding of the UK and Irish retail landscape will undoubtedly contribute to Sweaty Betty’s ongoing growth and expansion.
Commenting on her appointment, Melissa Mullen expressed her enthusiasm for joining Sweaty Betty and embracing the opportunities that lie ahead.
She stated, “I am thrilled to be part of the Sweaty Betty team and to have the opportunity to further strengthen the brand’s global presence. Sweaty Betty’s commitment to empowering women through fitness and its focus on delivering high-quality activewear make it a truly unique and inspiring company. I look forward to working closely with the team to drive the brand forward and build upon its incredible success.”
Sweaty Betty’s decision to appoint Melissa Mullen as the new Global Brand President highlights the company’s dedication to maintaining its market position as a leader in women’s sportswear. With Mullen’s extensive experience and leadership acumen, Sweaty Betty is well-positioned to continue its trajectory of growth and innovation in the dynamic retail landscape.