Chill Brands Group, the international consumer packaged goods company, has announced a new contract with The Vaping Group, a leading sales, distribution and marketing agent for the vaping industry, to launch its range of nicotine-free vapour products in the UK market.

The Vaping Group has a presence in hundreds of UK vapour stores and access to tens of thousands of independent convenience stores. It will represent Chill Brands’ vapour products through direct introductions to large retailers, category-specific chains and independent outlets.

Chill Brands expects that this partnership will boost its commercial prospects and the near-term performance of its nicotine-free vapour products range. The Vaping Group has a track record of taking some of the world’s leading vapour brands to market.

The UK vaping market is estimated to be worth more than GBP £3.5 billion and is projected to reach almost GBP £4.5 billion by 2027. The Vaping Group plans to introduce Chill Brands’ products to the European market, which is worth more than GBP £8 billion, once a recurring base of revenues has been established in the UK. The demand for nicotine-free devices is growing across both regions.

Chill Brands will launch its vapour products in the UK during Summer 2023. It will introduce an expanded range of vapour products, including disposable devices with puff counts that are higher than those of nicotine devices due to tobacco restrictions.

Mike Shaw, the managing director of The Vaping Group, said that he was excited and timely to support Chill Brands with the UK launch of their vaping devices. He said that Chill’s devices will help with the conversion of smokers and vape users to nicotine-free alternatives, as well as reduce the environmental impact due to their longer lifespan. He also said that Chill Zero devices can remain competitive at a higher recommended retail price, while maintaining attractive margins.

Callum Sommerton, the CEO of Chill Brands, said that he was thrilled to bring the Chill brand home to the UK and had great hopes for his nicotine-free vapour products in the domestic market. He said that the UK has adopted a constructive approach to the regulation and promotion of vapour products, and that Chill Brands can balance social responsibility with sizeable commercial opportunities. He said that he was confident that Chill Zero devices can become the UK’s leading name for nicotine-free vapour devices.