Chatbots have been in trend since 2016. They automate the conversation process through text or voice interaction. With the popularity of artificial intelligence and machine learning, most businesses are using chatbots. 

Both B2C (business to customers) and B2B (business to business) use chatbots for simple tasks. Adding a chatbot assistant to your system will not only reduce the cost but enable you to provide customer service when no live chat agents are available. 

Chatbots can work on two different levels of complexity, stateful and stateless, Stateful chatbots can review the past conversation and provide new responses. On the other hand, stateless chatbots always approach as if they are interacting with the new users every time. 

Chatbots are necessary for the organization that are looking to increase their sales and productivity and also interested in reducing their cost. As the chatbots are efficient enough to deal with all the queries using artificial intelligence. 

If you have heard about the popularity of chatbots in the previous years but are still confused, why do you need the chatbots in your app? Then you should give this article a read to learn about the importance of chatbots. 

Instant response

The basic reason to use chatbots is providing an ease to both customers and customer service team. By using chatbots, companies will find it easy to respond as soon as possible even when there is not a physical resource available. 

Similarly clients will not have to wait for proper time to contact the customer service team to answer their queries. They will get an instant response from the chatbots. In this way, your live agents will get more time to spend on qualitative tasks. 

Continuous Support

24/7 availability to customers can prove your loyalty towards them. For you have to do work day and night. This is getting much more costly if you are looking for live agents to be online all day and night. So here comes the chatbots. 

It depends upon how frequently you receive inquiry tickets. If you are using live agents, there might be some chances of human error or you might have missed some inquiries. If you are using artificial intelligence services for this then the chance of error is very low. Chatbots are able to provide continuous support 24/7 without any interruption. It would also be less costly. 

Cost Effective

To develop an app, you need to hire a well experienced iOS or Android developer. Further you need a UI/UX designer to develop an app for you. This whole procedure required a good amount of resources. 

To cut the cost to its minimum level, chatbots provide their services to small businesses. Even if you are running a larger business, using chatbots would be a good choice. As the chatbots don’t require maintenance chargers as the apps do. 

Generate More Leads

If you are looking to generate more leads, chatbots will help you in this matter. They can be used as lead generation and nurturing tools. Chatbots can provide you the data of all the visitors. Chatbots can save their names and emails, and other details as pre-chat forms. You can use and save this data for your customers’ records. 

Additionally chatbots can conduct a survey to acquire information about customer’s interest. You can use these details to enhance your services. This could also be cost friendly because conducting these surveys offline would require more resources. 

Conclusion

Conclusively, you do not need to spend a larger amount to satisfy your customer’s needs. You can use the latest technology to fulfill your customers’ requirements. Chatbots are a good choice as they provide your customers an instant response and continuous support. 

Similarly, they can help your company to generate more leads in less budget. So the chatbots are necessary for customer satisfaction as they are able to answer the customer queries 24/7 and solve their problems. 

Ayesha Irshad is a Content Writer at Clustox, one of the leading mobile app development companies. She is HubSpot Content Marketing Certified. She loves writing and exploring new knowledge. She is a nature lover and her hobbies include painting and dress designing.