LONDON, UK: Gfinity (LON: GFIN), a world-leading esports and gaming solutions provider, announced an extension of its partnership with global advertising technology platform, Venatus.
The renewed agreement will see Gfinity continue to benefit from the successful partnership, further accelerating its focus on driving the value per user across its fast-growing websites under the Gfinity Digital Media group (GDM). The GDM has seen significant growth across this year, now including 8 unique sites and reaching more than 15 million unique users in November 2021.
The renewed agreement extends the partnership into its third year, as Venatus continues to monetise Gfinity’s web platforms and direct campaigns which connect with brands and publishers across the gaming community. GDM will also continue to leverage audiences across its existing gaming sites, as well as future site acquisitions, which is a core part of its growth strategy.
GDM is the foundation of Gfinity’s financial model, delivering revenues of £1.6m for the year ended 30 June 2021, up from roughly £0.3m in the previous year. Much of this growth is due to the continued improvement in the annualised value of each monthly user (MAU). Across the full year to June 2021, GDM averaged 10.7m monthly active unique users, delivering average annualised revenue of 15.2p per user. Venatus’ ability to reach and engage with gamers across a range of devices will help GDM as it focuses on its short-to-medium-term target of driving 50 million MAUs at a target of 30p per MAU, which would generate revenue of £15.0 million per annum.
John Clarke, Chief Executive of Gfinity, said: “Successful partnerships with gaming experts such as Venatus are helping the GDM to go from strength to strength. We look forward to finding new and innovative ways to authentically engage gamers, driving growth of owned and recurring revenue streams as we target ambitious expansion over the years to come. The GDM is now an established go-to destination for gaming audiences with more than 15 million unique users choosing to visit our sites in November. We have confidence in our ability to scale both the number of users we attract and the revenue per user, due to the growth we have seen this year.”
Rob Gay, CEO of Venatus said: “We’re hugely proud of our ongoing and successful partnership with Gfinity and excited for the future innovations it will bring to Venatus’ creative solutions and ad-tech platforms. This extension of our partnership is an opportunity to continue to provide gamers with unique and engaging experiences while driving growth and revenue for a world-leading gaming brand. Our team is excited and energised by the possibilities our partnership creates and we look forward to another successful year.”
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