NEW YORK: Emplifi Inc. has acquired SYM-SYS LTD (Go Instore), a pioneer in live commerce software.

Headquartered in London, UK, Go Instore leverages immersive HD live video to connect customers with a brand’s data driven product experts. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel CX approach along all stages of the customer journey.

“We are thrilled to partner with the Go Instore team and welcome their outstanding people, culture, platform, and customers into the Emplifi family,” said Emplifi CEO Mark Zablan.

“This acquisition marks another important milestone on Emplifi’s path towards being the customer experience platform of choice. The addition of Go Instore’s live commerce capabilities will further enable Emplifi to provide differentiated experiences at every touchpoint along the customer journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

“We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels,” said André Hordagoda, Co-Founder, Go Instore.

“Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore.” added Aman Khurana, Co-Founder, Go Instore.

With the addition of live streaming video technology, Emplifi continues its fast-paced go-to-market strategy. Coming off the recent rebranding and fusion of Astute Solutions and Socialbakers companies, Emplifi’s acquisition helps strengthen its position as a global CX leader and provides brands with an end-to-end platform for social marketing, social commerce and omnichannel service and care.

Emplifi is a leading unified CX platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company, and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. www.emplifi.io

Go Instore is a leading provider of live commerce software. Go Instore serves over 100 global clients including Currys PC World, Marks & Spencer, Pandora, and Signet Jewelers. www.goinstore.com