LONDON, UK: Bermele Plc has conditionally agreed to acquire East Imperial for an aggregate consideration of £24.45 million, a news release said.
East Imperial, founded in New Zealand in 2012, produces and markets a line of ultra-premium beverages that are currently sold throughout the Asia-Pacific and the United States of America. East Imperial’s range utilises all-natural ingredients, low natural sugar content, and a genuine 1903 East African family recipe.
Toby Hayward, Non-Executive Chairman of Bermele Plc, said: “I am delighted that we are today announcing the proposed acquisition of East Imperial Pte. Ltd. East Imperial produces and markets a line of ultra-premium beverages that are currently sold throughout the Asia-Pacific and the United States of America.”
Anthony (Tony) Burt, CEO of East Imperial, said: “East Imperial is now a well-established brand purveyed at some of the world’s leading hotels, restaurants, and bars across much of Asia Pacific, the US, and Europe.
“Our London listing is an exciting opportunity for us to accelerate our growth and benefit from the increasing demand that we’ve seen for ultra-premium mixers among consumers across the globe. We’ve got a great platform on which to build our market share across Asia, the US, and Europe and we want to replicate our success in new regions including the UK. We’ll also be investing in our multi-channel approach to deliver our premium mixers directly to consumers who want to enjoy them at home, a trend which has accelerated over the last 18 months.
“Since we founded East Imperial in 2012 we’ve never compromised on the quality and sustainability of our ingredients and our dedication to offering consumers the most authentic and enjoyable experience while taking care of the planet. This focus will always remain at the heart of our brand as we look to deliver a step change in the growth of our business in the years ahead.”