LONDON, UK: Revolution Beauty Group Limited announced its intention to seek admission of its shares to trading on AIM, a market of London Stock Exchange.

Admission is expected to take place in July 2021. Zeus Capital is acting as Nominated Adviser, Bookrunner and Broker to the Company.

Adam Minto, Founder and CEO of Revolution Beauty, said: “I started Revolution Beauty eight years ago to start a revolution in beauty. I wanted to make high quality cosmetics and skincare affordable for everyone and now we’re on track to achieve these goals around the world.

Today, we are present in more than 11,000 doors in retailers across five continents and have a rapidly growing online customer base. We have built a trusted and authentic brand, employing more than 220 people and established a track record of consistent delivery for our customers.

“We have delivered exceptional growth, with a revenue CAGR of over 99% from inception to FY19. Our differentiated business model brings together both online and retail revenues, while our manufacturing and consumer feedback strategy enables us to bring new products to market quickly.

This means that Revolution Beauty can quickly respond to the megatrends driving the global mass beauty industry. All of this together with our broad geographic presence and extensive product ranges, means Revolution Beauty is well-positioned to take advantage of the significant opportunities for expansion in a compelling growth market.

“Today marks a significant milestone for Revolution Beauty and our people. As we work to build a business to match the scale and potential of our brand, I thank them for their hard work to get us to where we are today.”

The Group intends to use the net proceeds of the placing to execute its growth plans, incentivise the management team and wider employee base and allow incumbent shareholders to realise a proportion of value held whilst retaining significant shareholdings to benefit from future upside.

Revolution Beauty is a globally recognised and protected brand, which has evolved over the last eight years from a UK-focussed business into a brand sold across five continents.

The Directors expect the brand to continue its expansion in both current locations and new geographies.

Revolution Beauty products are sold in over 11,000 doors in established retail partners worldwide, including Superdrug and Boots in the UK, and Ulta and Target in the US. In addition to a strong retail presence, the Group has a number of global digital partners, as well as its own direct to consumer channel. The Group has onboarded a significant number of new retail and digital partners in 2020 and has a number of new partnerships to be announced in 2021.