MOSCOW: Daniil Medvedev, ranked as the top tennis player in Russia and #4 tennis player globally, and Tinkoff, the leading online financial ecosystem, announce the start of their partnership.

Daniil Medvedev will participate in Tinkoff’s advertising and marketing campaigns and promotional events as its official brand ambassador. Tinkoff will be the first Russian company to partner with the athlete.

Medvedev will promote the entire range of the company’s financial and lifestyle services, mobile communications and other products from the Tinkoff ecosystem across Russia. Tinkoff intends to feature the athlete in its marketing on television, online, in media and in outdoor advertising.

“Daniil Medvedev has had phenomenal success on the court, having become the first Russian player to reach a Grand Slam final in the last 14 years. We are inspired by his dedication and exceptional drive to win. Our company and Daniil have much in common: we strive to be the best at what we do, and we break stereotypes. We constantly follow new emerging heroes and we are glad to support such a young and talented athlete as Daniil. He’s an extraordinary and courageous athlete who will soon have no equals in world tennis. We truly believe that and we wish every success to Daniil,” commented Artem Yamanov, Senior Vice President of Business Development at Tinkoff.

Daniil Medvedev said: “I’m absolutely delighted that my Russian brand partner is Tinkoff, one of the country’s most innovative, progressive and open companies. They have totally changed people’s impressions of what the bank of the future will look like. I am confident that our combined efforts will be successful.”

Tinkoff is no stranger to professional sports. In 2012-2016, it sponsored the eponymous professional cycling team – Tinkoff. The team’s Peter Sagan is a three-time world champion and winner of seven green jerseys (mark of the best sprinter) in Tour de France.

Daniil Medvedev was born on 11 February 1996 in Moscow and studied Applied Economics and Commerce at the Moscow State Institute for International Relations before dropping out to pursue a career in tennis. He currently lives in France and is No. 4 in the ATP Rankings. With five ATP singles titles under his belt, Medvedev was the first Russian male player to reach a Grand Slam final for the last 14 years. In 2019, he has won 54 matches out of 71, including the St Petersburg Open final in September (first Russian to capture the title in the last 15 years).

Edited by Nayyar Iqbal