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Jumbo Interactive acquires UK prize draw firm Dream Car Giveaways for A$134 million

Posted on October 15, 2025October 15, 2025
dream car

SYDNEY: Jumbo Interactive Ltd (ASX:JIN) said on Wednesday it has completed the acquisition of UK-based prize draw operator Dream Car Giveaways (DCG) for up to A$134.2 million (£65.8 million), marking its entry into Britain’s fast-growing digital prize draw market.

The deal, funded through a mix of cash, equity and debt, includes upfront cash of A$99.5 million, an equity component of A$10.2 million, and a potential earnout of A$24.5 million contingent on performance hurdles through 2026.

DCG, which offers competitions for cars, cash and lifestyle products, generated A$36.5 million in revenue and A$16.9 million in adjusted EBITDA for the year ended April 30, 2025. Jumbo said the acquisition is expected to be earnings accretive within the first year.

“This acquisition aligns with our strategy to expand internationally and diversify earnings,” said Jumbo CEO Mike Veverka. “DCG’s strong brand and digital proposition position us well to capture growth in the UK’s B2C prize draw segment.”

Jumbo has upsized its debt facility with ANZ to A$120 million to support the transaction and future growth initiatives. The current DCG management team will remain in place and report to Jumbo’s UK operations head.

The company reaffirmed its FY26 outlook, with DCG expected to contribute £7.0–£7.3 million in EBITDA over eight and a half months, representing 20–25% annualised growth.

Jumbo, founded in 1995 and listed on the ASX in 1999, operates digital lottery platforms across Australia, the UK and Canada. In FY25, it helped raise over A$290 million for charity partners.

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