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B.P. Marsh acquires 35% stake in UK insurance start-up Salus

Posted on September 22, 2025September 22, 2025
startup, fintech office

LONDON: B.P. Marsh & Partners Plc (AIM: BPM), a specialist private equity investor in early-stage financial services firms, said on Monday it has acquired a 35% Cumulative Preferred Ordinary shareholding in Salus, a newly launched UK-based insurance intermediary group focused on Professional Indemnity insurance.

The investment includes up to £2 million in funding, structured as a mix of equity and a loan facility, with partial drawdown completed at closing.

Salus will operate through two subsidiaries: Forte Professions Limited, a brokerage targeting UK-based professionals such as architects and engineers, and Scribe MGA Limited, an underwriting agency focused on small to medium-sized businesses in the construction, surveying, and accountancy sectors.

Founded by industry veterans James Page, Matthew Jones, Dawn Zacharow and Stuart Barker, Salus aims to build a client-centric brokerage and underwriting platform headquartered in Bristol. The founding team brings nearly a century of combined experience in Professional Indemnity insurance.

Sophia Gooddy, Associate Director at B.P. Marsh, and Chief Investment Officer Dan Topping will join the Salus board.

“We are pleased to be making this investment in Salus, founded by a highly skilled and experienced management team,” said Topping. “We believe Salus is an excellent fit for our diversified investment portfolio of insurance intermediaries.”

The Salus founders said the partnership with B.P. Marsh would provide strategic support beyond capital, citing the firm’s deep industry expertise and network.

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