SAN FRANCISCO: UserEvidence, a leading customer evidence platform for go-to-market (GTM) teams, announced Thursday it has acquired Zealot, a fast-growing advocacy and reference management startup. The acquisition coincides with a $7 million funding round led by existing investors, bringing UserEvidence’s total funding to $21 million.
The move marks a strategic expansion of UserEvidence’s capabilities, enabling B2B marketing and sales teams to close the “Evidence Gap” with verified, always-on customer proof across the entire sales funnel.
“This is about more than functionality,” said Evan Huck, CEO of UserEvidence. “It’s about setting a new standard. GTM teams shouldn’t have to cross their fingers and hope the right proof shows up. They should be engineering it into every deal.”
The integration of Zealot adds advanced features to the UserEvidence platform, including:
- Advocate activation via smart segmentation and gamified campaigns
- 1:1 reference management with Slack and Salesforce workflows
- AI-powered matchmaking between advocates and active deals
- Attribution and reporting tools for measurable impact
These enhancements complement UserEvidence’s core strengths in generating verified customer quotes, ROI data, and original research, distributed across multiple channels.
New research from UserEvidence reveals that 53% of B2B sellers have lost or delayed deals due to a lack of relevant customer evidence. As traditional outbound tactics lose effectiveness and buyer skepticism rises, the need for credible, timely proof has become critical.
“The go-to-market playbook is being rewritten in real time,” Huck added. “This acquisition gives our customers a true end-to-end engine to collect, activate, and deliver proof where—and when—it matters most.”
With Zealot now part of the platform, customer marketing and advocacy tea