Tesla is set to launch in Saudi Arabia next month, marking its entry into the Gulf region’s largest market.
The company announced the April 10 event in Riyadh, where it will showcase electric vehicles, solar-powered products, and innovations like Cybercab and Optimus, its humanoid robot.
Tesla’s expansion comes amid declining sales in Europe and global protests over CEO Elon Musk’s controversial role in U.S. government reforms.
Saudi Arabia, aiming to diversify its economy, has invested heavily in EV startups like Lucid Group. Musk previously denied reports of talks to establish a Tesla factory in the kingdom.