Celsius Holdings, Inc. (Nasdaq: CELH) has entered into a definitive agreement to acquire Alani Nutrition LLC for $1.8 billion, including $150 million in tax assets, resulting in a net purchase price of $1.65 billion in cash and stock.
This acquisition merges two growing brands in the U.S. energy drink market, forming a leading functional lifestyle platform that aligns with the consumer trend toward zero-sugar alternatives.
Founded in 2018, Alani Nu is a female-focused brand offering functional beverages and wellness products targeted at Gen Z and millennials. The acquisition is expected to expand Celsius’ reach and strengthen its market position.
John Fieldly, Chairman and CEO of Celsius, expressed excitement about the acquisition, highlighting the potential to broaden the availability of Alani Nu’s products and help more people achieve their wellness goals.
Katy Schneider, Co-Founder of Alani Nu, expressed confidence in Celsius as the right partner to enhance Alani Nu’s growth while maintaining its unique brand identity. Max Clemons, Co-Founder and Co-CEO of Congo Brands, anticipates that Celsius will unlock growth opportunities for Alani Nu.
Transaction Details
Under the terms of the agreement, Celsius will acquire Alani Nu from co-founders Katy and Haydn Schneider, and Congo Brands’ Co-Founders Max Clemons and Trey Steiger. The purchase price includes $1.275 billion in cash and $500 million in newly issued restricted shares of Celsius Holdings common stock, representing approximately 8.7% pro-forma ownership. The transaction includes committed debt financing of $900 million and approximately $375 million of cash on hand.
The agreement has been approved by the Celsius Board of Directors and is subject to customary closing conditions, including regulatory approvals. The transaction is expected to close in the second quarter of 2025.