Adobe announced on Tuesday that it will launch a free web-based app next year to help creators of images and videos receive credit for their work used in AI systems.
Since 2019, Adobe and other tech companies have been developing “Content Credentials,” a digital stamp for photos and videos that indicates their origin and creation process.
TikTok, owned by China’s ByteDance, has already committed to using Content Credentials to label AI-generated content.
Adobe, based in San Jose, California, will provide a free service allowing creators to attach Content Credentials to their work. This service will not only credit the creators but also enable them to indicate if they do not want their work used in AI training systems that consume large amounts of data.
The use of data in AI training systems has led to legal actions in various industries, with publishers like the New York Times suing OpenAI, while others have opted for licensing agreements.