Melbourne, Australia: AD1 Holdings (ASX:AD1) has entered into a conditional binding Share Purchase Agreement (SPA) to acquire 100% of the issued shares in Oliver Grace Pty Ltd. The consideration is $2.0 million.

Todd Perkinson, Chief Executive Officer, said: “This is a significant period for the AD1 group and we are excited to consolidate such a successful creative agency into the AD1 group.
The acquisition will create economies of scale within the AD1 corporate services team as Oliver Grace hand over their corporate services roles, allowing them to focus on core business objectives and growth of the business.

It will also generate cost savings for AD1 as the Oliver Grace team bring a complementary level of skills that the AD1 group were otherwise obtaining from third parties.
I am excited to have Nick, Bonnie and the wider Oliver Grace joining the AD1 team. I look forward to their
imminent delivery of the first phase of our rebranding and repositioning for the group as well as future group
objectives.”

AD1 also completed a placement of 320 million fully paid ordinary shares in AD1 to raise $1,600,000 from investors.

Oliver Grace is a leading marketing agency based in Melbourne, Victoria, specialising in digital product design and development, brand strategy, and content creation.

Founded by Bonnie Borland and Nicholas Lehrain, the business has provided services to major corporations and household names like Bunnings, Girls in Tech, JB-HiFi and Nestle.

Each of Bonnie and Nicholas have agreed to remain in the business post-Acquisition for at least two years to further grow and develop its potential.

AD1 believe that there are significant synergistic cost savings and conversely revenue growth opportunities by bringing both businesses together.

AD1 has delivered, over the FY24 year, significant cost savings within the business whilst maintaining revenue growth. The directors believe this transaction signifies the strength of AD1’s brand to attract an award winning, well aligned and EPS accretive business into the group.

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