Razor Group, the Berlin-based e-commerce aggregator, has acquired its US rival Perch, creating the world’s largest online marketplace consumer brand platform. The deal is part of Razor’s consolidation strategy, which has seen it acquire other regional players such as Factory14, Valoreo and The Stryze Group.

The acquisition will enable Razor to reach over $1 billion in revenue in the medium-term, scale up its operations and become a global technology and e-commerce powerhouse. The new entity will offer more than 40,000 products across various brands and channels in 10+ countries.

Razor has also raised a Series D funding round, led by Presight Capital, to further invest in its technology infrastructure and leverage AI and LLMs to automate its retail operations. The funding round reflects the strong investor confidence in Razor’s vision and growth potential.

“The e-commerce aggregator space will undergo continued consolidation in the medium-term, driven by the current macroeconomic environment. The acquisition of Perch is a highly value-accretive and transformative transaction on Razor’s path to becoming a global technology-driven e-commerce powerhouse. Presight is delighted to lead this funding round and continue to support Razor on its future growth path. With this sizable investment, we are also doubling down on Razor’s technology stack and capabilities, led by its CTO Shrestha Chowdhury, to power the global marketplace ecosystem,” said Christan Angermeyer and Fabian Hansen, Co-Founders and General Partners of Presight Capital.

Tushar Ahluwalia, Co-Founder and CEO at Razor Group, commented: “We are excited to partner with Perch, the leading US player in our space. The transaction further strengthens our market leadership, solidifying Razor Group as the #1 player globally. In contrast to our peers, our focus has been to build the Western response to Chinese vertical C2M models like Temu and Shein, rather than an internet version of P&G. Therefore, our secret sauce has been to invest in sophisticated technology automation to ensure deep supply-chain integration and hyper-fast product innovation cycles right from the start, a prerequisite to making the model work and seeing us develop the industry’s leading automation stack. With the ongoing advancements in AI and LLMs, that work continues.”

Chris Bell, Founder and CEO of Perch, added: “Over the past 18 months, Perch has transformed its business through our proprietary technology, machine learning-based decision engine, and leading supply chain capabilities, creating one of the first large-scale, cash flow positive players in our space. This combination with Razor, which will combine the best technology and people across two top players in our industry, creates a clear global platform for the next stage of consolidation and growth.”

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