PARIS: Edenred, a global leader in digital services and payments, has announced the acquisition of RB, a Brazilian company that specializes in employee transport benefits. The deal will enhance Edenred’s offerings in the Brazilian benefits market, especially in the SME segment, and generate significant synergies.
RB, founded in 1999, manages and issues transport cards and also distributes third-party meal and food cards. The company has more than 15,000 clients and generated revenue of more than R$100m in 2023.
Edenred, which operates Ticket Restaurante, Ticket Alimentação and Ticket Super Flex in Brazil, will combine RB’s features with its own employee mobility solution to offer a best-in-class product and service to its customers.
Arnaud Erulin, Chief Operating Officer, Benefits & Engagement, at Edenred, said: “The acquisition of RB reinforces our Beyond strategy to expand in non-Food benefits. It strengthens Edenred’s commitment to offer the best product as well as unrivaled service to its Brazilian customers, in a key market. We are thrilled to welcome RB´s team to Edenred and look forward to having them on board to bring an even more complete portfolio of solutions to our clients.”
The deal is expected to be EBITDA and EPS accretive on year 1 and is subject to approval from the Brazilian authorities.
Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 60 million users and more than 2 million partner merchants in 45 countries via close to 1 million corporate clients.
Edenred has acquired New Jersey based IPS invoice automation vendor