ARLINGTON: Association Analytics (“A2”), a leading provider of data and analytical software for trade and professional associations, announced today the sale of its key assets to Theatre Capital and Trajectory Capital.
The investment firms have partnered with the existing A2 management team, including CEO Alex DeBarr, to accelerate the growth of the company’s platforms.
The new ownership entity, A2 Holdco LLC, was formed by the partnership of Theatre and Trajectory to own and operate A2. Julie Sciullo, the previous owner, departed the company earlier this year and will not be involved in future operations.
“We are excited to work with Theatre and Trajectory,” said Alex DeBarr, CEO of Association Analytics. “Daniel Kim and the Theatre team and Paul Sethi and the Trajectory team bring a track record of successful investments and leadership of digital, SaaS and data-related businesses. They understand the opportunity and have a keen sense of how to build effective and efficient software businesses.”
A2 currently serves more than 120 trade and professional associations with its Acumen analytics platform. The company stated that the new investment will be focused on streamlining the Acumen platform, improving implementation speed, enhancing customer service, and fostering a culture centered on customer and employee success.
“A2 has dedicated employees and provides a valuable solution to associations,” DeBarr added. “We have a rare opportunity to improve what we do, how we do it, and how it translates into success for our clients.”
Theatre Capital is a holding company specializing in transformative growth investments in technology companies. Trajectory Capital Management is an enterprise technology fund focused on software, data services and application AI.
Association Analytics is the industry leader in helping associations harness the power of their data through its Acumen analytics platform. The company has worked exclusively with trade and professional associations since 1999.