LONDON: Perseus Motor Corporation, Europe’s first AI-native electric vehicle brand, announced a strategic alliance Tuesday with software-defined vehicle leader SODA.Auto to co-develop what they term the world’s most advanced artificial intelligence-powered Human-Machine Interface (HMI).
The partnership aims to create a vehicle that learns and adapts to its driver’s habits and emotional state, moving beyond traditional assistance to a more symbiotic relationship.
“Perseus was founded through a realization that today’s car is passive and isolated, while I wanted a vehicle that could seamlessly partner with my busy day-to-day world,” said Mohammed Yehya El Bakkali, founder and CEO of Perseus Motor Corporation. “This alliance with SODA.Auto transforms that vision into reality.”
Under the agreement, the companies will establish joint research and development centers in Masdar City, Abu Dhabi, and Bicester, Oxfordshire. Perseus will lead vehicle conceptualization and design, while SODA.Auto will contribute its software-defined vehicle platform and AI tools.
The goal is to develop an HMI that can proactively adjust vehicle settings based on a driver’s routine, preferences and even emotional cues detected by in-car systems. Proponents say this could reduce cognitive load and improve safety.
“Partnering with Perseus allows us to unite around a shared AI strategy,” said Sergey Malygin, CEO of SODA.Auto. “The outcome will be a step change in how humans interact with vehicles: intelligent, intuitive, and deeply personal.”
The alliance positions AI-powered interaction as a key differentiator in an automotive industry largely focused on electrification and autonomy. Perseus aims to bring its first vehicles to market within the next few years.
Perseus Motor Corporation is Europe’s first mass-premium AI-native electric vehicle brand. Headquartered in London, the company is focused on creating adaptive and human-centric driving experiences.
SODA.Auto is a London-based software-defined vehicle technology company. Its platform uses AI and digital twin technologies to help automakers develop vehicles faster and at a lower cost.