LONDON: Supreme PLC (AIM: SUP), a leading manufacturer and distributor of fast-moving consumer goods, said Monday it has acquired the trade and intellectual property of 1001, a heritage British carpet care brand, from the U.S.-based WD-40 Company for £1.65 million.
The deal includes £0.35 million in deferred consideration and provides for additional contingent payments of up to £3 million based on future sales growth. Supreme will also purchase inventory at book value. The company said the integration of 1001 is expected to proceed without disruption to customer service.
Founded in the 1940s, 1001 is best known for its Carpet Fresh range and other household cleaning products. The brand is expected to report unaudited revenue of approximately £4.5 million for the year ended Aug. 31, 2025. Its retail partners include Tesco, Asda, Morrisons, Home Bargains and B&M Bargains.
Supreme said the acquisition aligns with its M&A strategy and strengthens its portfolio of everyday consumer goods. The company plans to leverage its vertically integrated platform and distribution network, which spans 40,000 retail outlets, to accelerate 1001’s growth.
“This acquisition highlights our ability to identify and reinvigorate brands with strong equity,” said Supreme CEO Sandy Chadha. “We see substantial potential to expand the 1001 range, invest in its growth, and build another successful vertical alongside our existing portfolio.”
WD-40 had owned the brand since 2004. At its peak, 1001 generated annual revenue of £8 million.