CHICAGO: Vector Capital Management, L.P., a private equity firm specializing in transformational investments in technology, announced Wednesday it has entered into a definitive agreement to acquire Showpad, a global leader in AI-powered revenue enablement.
The acquisition will pave the way for a merger between Showpad and Bigtincan Holdings, which Vector acquired in April. The combined entity will operate under the Showpad brand and deliver a comprehensive AI-driven solution for buyer-seller engagement, integrating marketing and revenue teams across geographies.
Showpad, headquartered in Chicago and Ghent, serves customers in more than 50 countries, including Coca-Cola, Dow, GE Healthcare and Schneider Electric. The company has earned recognition as a leader in multiple Forrester Wave™ categories and is a “Customers’ Choice” on Gartner® Peer Insights™.
Bigtincan, a five-time leader in The Aragon Research Globe™ for Sales Enablement Platforms, brings a robust customer base of over 1,000 companies, including AT&T, Merck and Clorox. Its AI-powered tools are widely used to automate and modernize sales engagement.
“The combination of Bigtincan with Showpad brings together best-in-class innovation and market leaders with thousands of customers,” said Amish Mehta, Chief Investment Officer and Managing Director at Vector Capital.
“The combined company will lead the digital and AI-fueled buyer and seller engagement and drive a new generation of experiences that people and brands love.”
Insight Partners, a major investor in Showpad, will roll over its full investment into the new entity. The transaction is expected to close later this year, pending regulatory approvals. Financial terms were not disclosed.
Industry analysts hailed the merger as a pivotal moment for the sales enablement sector.
“By uniting complementary strengths in content, readiness and AI, the combined company is poised to deliver on the market’s unmet demand for AI-centric platforms,” said Jim Lundy, Founder and Lead Analyst at Aragon Research.
Legal and financial advisors on the deal include Sidley Austin LLP, Deloitte LLP, Alvarez & Marsal, Cleary Gottlieb Steen & Hamilton LLP and TD Securities.