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PensionBee Group reports 21% AUA growth, expands US footprint in H1 2025 interim results

Posted on August 14, 2025August 14, 2025
PensionBee Group plc interim results 2025

LONDON: PensionBee Group plc reported strong interim results for the six months ended June 30, 2025, underscoring its continued growth in the UK and laying strategic foundations in the US retirement market.

The online pension provider saw a 21% year-on-year increase in Assets Under Administration (AUA), reaching £6.3 billion, and a 14% rise in Invested Customers to 286,000. Revenue climbed to £18.9 million, up from £15.4 million in the same period last year, while Annual Run Rate (ARR) Revenue rose 23% to £39.8 million.

CEO Romi Savova attributed the performance to brand strength, AI-driven customer experience enhancements, and targeted marketing aimed at younger savers. “These results reflect our deep commitment to serving our customers with excellence,” Savova said.

In the UK, productivity improved by 18%, with 1,489 Invested Customers per staff member. Brand awareness hit a record 59%, while retention rates remained above 95%, supported by a 4.6-star Trustpilot rating.

The US operation entered a foundational phase, introducing transfer automations and a new self-employed offering. Brand awareness reached 5%, and PensionBee expects accelerated growth in H2 2025 through increased marketing spend.

Group LTM Adjusted EBITDA improved to a loss of £0.5 million, compared to a £2.3 million loss a year earlier. UK EBITDA turned positive at £3.2 million. The company’s cash position strengthened to £34 million following a £20 million capital raise in October 2024.

PensionBee reaffirmed its long-term ambition to serve 1 million Invested Customers in the UK and expand its US footprint, leveraging scalable infrastructure and predictable revenue generation.

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