SAN FRANCISCO: Evertune, a platform specializing in Generative Engine Optimization (GEO) and AI marketing, announced today that it has raised $15 million in a Series A funding round led by Felicis Ventures.
The company plans to use the new capital to expand its platform, which helps brands measure and optimize their presence in AI-generated content and recommendations.
The round included strategic investments from prominent AI and marketing angel investors, including Sarfraz Maredia (Uber), Jonathan Carson (Antenna), David Azose and Sonia Phene (OpenAI), Joseph Spisak (Meta), and Chip Ransler (UVA). Returning investors Eniac Ventures, NextView Ventures, and Roger Ehrenberg also participated.
With consumers increasingly relying on AI for product discovery and research, brands face a significant marketing shift. According to Bain & Company, 80% of consumers use AI summaries for nearly half of their searches.
Evertune’s platform is designed to help companies navigate this change by providing comprehensive analytics that ensure favorable positioning in AI-powered search results and overviews.
“Marketing leaders can’t ignore AI’s transformative impact on consumer discovery and purchasing,” said Brian Stempeck, CEO of Evertune. “As AI models and services continuously evolve, brand measurement must be equally dynamic. Evertune’s platform helps leaders analyze and optimize brand presence across the AI landscape. We provide brands with strategic insights that drive scalable results.”
Evertune’s technology uses direct, API-level access to AI models from providers like OpenAI, Google, and Anthropic. This approach allows the company to generate statistically reliable data by prompting more than 100,000 questions per brand.
“As consumers continue to evolve how they discover the brands and products that matter to them, we’re leaning into that shift with intention,” said Alfredo C. M. Tan, CIO & CDO, Canada Goose. “Partnering with innovators like Evertune helps us unlock the full potential of AI-driven discovery—making sure we’re tapping into the most relevant data and insights to deliver the kind of brand experience and content our customers expect from Canada Goose.”
Peter Deng, General Partner at Felicis, highlighted Evertune’s forward-thinking approach. “We’re all seeing how fast search behavior is shifting from links to answers. What gets me excited about Evertune is how ahead of the curve they are in working with enterprises to accurately measure how their brands are perceived across multiple dimensions across all the different services,” he said.
The new funding will enable Evertune to build a broader AI marketing suite, addressing future AI-driven consumer touchpoints, including advertising within AI models, commerce capabilities, and AI agents.
Evertune’s clients include leading global brands such as Canada Goose, Miro, and WPP Media’s data and technology company, Choreograph.
“How brands show up in a world built on top of AI, agent spaces, and large language models is the topic that takes up the most airtime with our clients today,” said Evan Hanlon, Global CEO at Choreograph. “When we took a look at the new breed of players pointed at this problem, Evertune stood out in terms of strategy, tech, offering, and most importantly, credibility.”