PERTH: Stealth Group Holdings Ltd. (ASX: SGI) has secured approximately A$6.0 million in pre-sales for mobile accessories ahead of Apple Inc.’s iPhone 17 launch, a 50% surge compared to the same period last year.
The Australian multi-sector distribution company announced Monday that the pre-orders, backed by firm purchase commitments, will be recognized as revenue across September and October 2025, aligning with Apple’s global release schedule.
“The strength of our pre-sales heading into the iPhone 17 launch validates the strategic steps we’ve taken to secure high-demand and exclusive brands,” said Chief Executive Mike Arnold in a statement.
Stealth said the spike in early sales reflects momentum from its consumer division, Force Technology, and an expanded product lineup under key global and proprietary brands. These include OtterBox, EFM, CASETIFY, and Case-Mate, spanning rugged to premium lifestyle categories. All inventory was manufactured to match committed orders, a move the company said promotes capital efficiency and margin protection.
The company expects continued post-launch sell-through growth across major retail and telco outlets including JB Hi-Fi, Officeworks, Retravision, Vodafone, and online platforms, with further demand anticipated from convenience stores and marketplaces.
The accessories cover high-attach product categories such as cases, screen protection, power, and audio gear. Loyalty to existing brands and Stealth’s continued expansion into adjacent categories are expected to support sustainable growth.
Stealth also spotlighted its entry-level label DULLCO, launched in late 2024, aimed at high-traffic retail channels and online marketplaces. The company’s multi-brand, multi-tier model now spans premium to budget offerings.
“The results are a clear indicator of how our partnership model is delivering outcomes and building deeper relationships with Australia’s largest retailers and telco partners,” Arnold said.
The strategic update contributes to Stealth’s FY28 targets, which include margin expansion, brand exclusivity, and scalable recurring revenue.
Stealth Group Holdings operates through both industrial and consumer divisions, distributing through wholesale, retail, trade, and digital channels across Australia.