LONDON: Playtech plc (LSE: PTEC), along with its subsidiaries (the “Playtech Group”), has announced a definitive agreement with NetX Betting Ltd., a subsidiary of Frankfurt-listed German operator pferdewetten.de AG, regarding the sale of its HAPPYBET business in Germany.
The move follows Playtech’s decision to close its Austrian HAPPYBET operations in late 2024 and initiate a sale process for the remaining German business in March 2025. The agreement underscores Playtech’s strategic shift toward becoming a predominantly B2B-focused gaming technology provider.
Under the terms of the deal, pferdewetten.de will have the opportunity to negotiate contracts with existing HAPPYBET franchise partners in Germany and will take ownership of certain associated hardware. A transition period is now underway to facilitate discussions with franchise partners and secure necessary regulatory approvals from German authorities.
Any remaining HAPPYBET assets not transferred to pferdewetten.de will be wound down and cease operations.
This transaction marks another step in Playtech’s ongoing efforts to streamline its operations and prioritize its B2B offerings in the global gaming market.
Playtech is a leading technology provider in the gaming industry, offering cutting-edge solutions for operators worldwide.
pferdewetten.de AG is a German-listed betting operator specializing in horse racing and sports betting.