Zoned, a subsidiary of GameSquare (Nasdaq: GAME), has signed a license agreement with Paramount Game Studios to develop SpongeBob SquarePants-themed games within Fortnite, the company announced Thursday.
The partnership builds on a successful initial campaign in December 2024, which introduced Bikini Bottom to thousands of fans and gamers. Paramount sees the expansion as an opportunity to further engage players.
“We are excited to see what GameSquare and the team at Zoned can create and help more of our fans engage with their favorite SpongeBob SquarePants characters,” said Doug Rosen, senior vice president of games and emerging media at Paramount.
Carlos Tovar, president of Zoned, emphasized the growth of the relationship with Paramount, citing the success of past collaborations. “We have an ambitious development plan and are looking forward to creating immersive games that highlight the very best of Bikini Bottom,” he said.
The deal comes as Zoned continues to expand its footprint through strategic partnerships. The company, a full-service marketing agency under GameSquare Holdings, specializes in bridging gaming and pop culture, recently launching Topgolf Universe on Fortnite’s UEFN platform.