For over a decade, I’ve told myself (and anyone who’d listen) that my business is in the making. I own a domain. I have a long list of ideas. But here’s the hard truth: An idea isn’t a business—it’s an excuse.
So what’s the real hurdle? Execution.
My Business: The Dream vs. The Reality
My business plan is simple: e-commerce. “I can sell anything online!”—except, that’s not the real challenge. The real questions are:
- How do I sell enough to be profitable?
- How do I build a reputation for quality?
- How do I stand out in a sea of competitors?
After years of brainstorming, I realized: Business cards are my thing.
Why Business Cards?
Think about it—nobody loves designing business cards, but everyone needs them. Thanks to Canva and a million online templates, designing one is easy. The real hassle? Getting them printed.
Who has the time to:
- Go to a local printer
- Place the order
- Wait a day or two
- Go back to collect them
Solution? Order online. Upload your design, pick your paper quality, and get doorstep delivery. Simple.
The Catch: Competition & Margins
The demand is there—but so is the competition. Most online card services rely on the same third-party printers, meaning:
- Printing costs are fixed.
- Market rates are nearly identical.
- Profit margins are razor-thin.
So how do you win?
The Game Changer: Speed & Quality
Imagine this:
- You place an order at 10 AM.
- It arrives at your door by 5 PM.
- The quality? Flawless.
Would you pay a little extra for that? Most people would.
The Lesson I Learned
Ideas are easy. Execution is hard. But if you find a real pain point—like the annoyance of slow, inconvenient printing—and solve it better than anyone else, you’ve got a business. Not just in the making. A real one.
So here’s my question to you:
What’s your “in the making” business? And what’s stopping you from making it real?
(Hint: It’s probably not the idea. It’s the doing.)
Would you pay for same-day business cards? Let me know in the comments! 🚀