Braze Inc. (Nasdaq: BRZE), the leading customer engagement platform, has entered into a definitive agreement to acquire OfferFit, an AI decisioning company, in a deal worth $325 million. The transaction, announced Friday, remains subject to customary closing adjustments.
AI decisioning agents, known for their ability to autonomously experiment, learn, and deliver personalized experiences, are at the core of OfferFit’s technology. Braze, which unveiled its vision for “agentic AI” in customer engagement in September 2024, plans to incorporate OfferFit’s expertise into its native AI initiative, Project Catalyst.
“For over a decade, Braze has been innovating to help brands harness frontier technology,” said Bill Magnuson, Braze co-founder and CEO. “This acquisition represents the next chapter in the evolution of customer engagement, enabling brands to deliver more personalized and intelligent experiences through reinforcement learning and modern transformer architectures.”
OfferFit, an established technology partner of Braze, has spent the past four years developing a multi-agent AI solution that optimizes cross-channel customer journeys. The collaboration has already demonstrated improved customer engagement metrics, including enhanced reactivation campaigns and individualized email promotions.
“Like Braze, OfferFit was built to tackle marketers’ toughest challenges,” said George Khachatryan, co-founder and CEO of OfferFit. “Joining forces was a natural fit for both teams, and we are excited about the opportunities ahead.”
The acquisition, which includes cash and Braze Class A common stock, is expected to close in the fiscal quarter ending July 31, 2025, pending regulatory and closing conditions.
Financial advisory services for Braze are being provided by Goldman Sachs & Co. LLC, while Davis Polk & Wardwell LLP serves as legal counsel. OfferFit is being advised by Atlas Technology Group and represented legally by Latham & Watkins LLP.