Apple unveils upgraded MacBook Air models with faster M4 Chip and improved camera

On Wednesday, Apple made headlines by announcing its latest updates to the MacBook Air line, enhancing the bestselling laptop with a new M4 chip and an upgraded videoconferencing camera. This development comes as part of a broader refresh across Apple’s product lineup.

Despite recent tariffs imposed by President Donald Trump, which experts predicted could lead to increased electronics prices, Apple has cut the price of these new models by $100 in the U.S. The 13-inch MacBook Air now starts at $999, while the larger 15-inch model begins at $1,099. Customers also have the option to upgrade their devices with additional memory and storage.

While the overall design remains consistent with last year’s model, the new MacBook Air introduces a fresh sky blue color and now supports up to three external monitors. The updated laptops will be available for purchase starting March 12.

The MacBook Air remains a crucial product for Apple, with Mac sales increasing by 15% in the December quarter, reaching nearly $9 billion. This growth was driven primarily by higher sales of laptops, even though overall Mac sales, which include desktop models, are still below the company’s fiscal 2022 figures. This decline follows a period during the pandemic when demand for laptops surged due to remote work and education needs.

Apple’s recent announcements have not been limited to the MacBook Air. On Wednesday, the company also introduced a high-end Mac Studio desktop, equipped with a powerful chip capable of running advanced AI applications. Additionally, the iPad Air received an upgrade with the M4 chip on Tuesday, and Apple announced the budget-friendly iPhone 16e last month.

The Mac Studio, designed for professionals in computer graphics, audio and video production, and artificial intelligence, boasts significant processing power. The starting price for this model is $1,999, but more advanced configurations can exceed $14,000.

Apple’s continued innovation across its product range underscores its commitment to providing cutting-edge technology to its customers, even amidst economic challenges and market fluctuations.