LONDON: Pri0r1ty Intelligence Group (AIM: PR1) has announced a new partnership between its wholly owned subsidiary, Pri0r1ty Ai, and Halfspace Group, a UK-based sports data and marketing company, to launch an innovative product called “Capitano Ai.”
Pri0r1ty has entered into a 50/50 joint venture agreement with Halfspace Group to jointly develop and deploy Capitano Ai, a natural language interface designed to enhance data analytics capabilities for sports and media organisations across the UK and Europe.
This new product empowers sports and media organisations to unlock meaningful insights from their extensive data repositories via simple conversational queries, marking a significant advancement in sports data intelligence. Capitano Ai aims to become a leading data optimisation tool, allowing organisations to manage and share complex data and gain almost instant actionable insights.
Team GB Snowsport and The Race Media will be the first pilot customers for Capitano Ai. They will initially have free access to Capitano Ai, and after the trial period, they will be charged £2,500 plus VAT per month on a 30-day rolling subscription. Both companies have provided full access to their data for model training and signed up to the Pri0r1ty Ai platform for an initial 12 months.
GB Snowsport is the National Governing Body for snow-sports in the UK, managing the British Olympic and Paralympic skiing and snowboarding teams. The Race Media Ltd, with over 15 million monthly YouTube views and 1 million+ monthly podcast downloads, is one of the fastest growing names in motorsports media.
The sports management software market is worth C. US$8.1 billion globally with with sports clubs increasing their annual budgets consistently and focusing greater amounts of their spending on data analytics to optimise their overall marketing spend and drive fanbase growth . Capitano Ai is expected to offer a significant level of analytics at a competitive price point and reduces the need for fragmented data points across multiple external consultants often duplicating workflows. With 75% of Premier League clubs having in-house data functions, the addressable market for products such as Capitano Ai is set to grow and Pri0r1ty anticipates announcing additional sports organisation customers in the coming weeks.