Eurazeo enters exclusive negotiations for majority stake in Mapal

PARIS: Eurazeo, through its Mid-large buyout team and affiliates, has entered into exclusive negotiations to acquire a majority stake in Mapal, a leading provider of AI-powered operational management software for the food service and hospitality industries.

The deal includes the participation of PSG Equity, which will retain a minority stake, and Mapal’s management team and employees. The transaction’s completion is subject to customary formalities and regulatory approvals, with financial details to be disclosed upon closing.

Headquartered in Madrid, Mapal offers a comprehensive SaaS platform tailored to streamline critical back-office operations for Quick-Service Restaurants (QSRs), Fast Casual Restaurants (FSRs), contract caterers, pubs, bars, and hotels. The company currently serves over 2,000 customers across more than 40 countries.

PSG Equity acquired a majority stake in Mapal in 2019, driving its growth through strategic expansions, including acquisitions of companies such as Flow Hospitality, GetCompliant, Easilys, CloudReputation, Guudjob, and Savvie. Mapal’s advancements in AI, including the development of its AI Manager, have positioned it as a trailblazer in automating venue management operations, making it one of the first to introduce AI-driven enterprise solutions in the hospitality sector.

Eurazeo plans to support Mapal’s management team to further enhance its leadership in hospitality technology and accelerate international growth. Edouard Guigou, Partner Mid-large buyout at Eurazeo, emphasized the company’s commitment to fostering innovation and global expansion in the hospitality tech space. Edward Hughes, Managing Director at PSG Equity, praised Mapal’s transformative journey and its success in becoming a European leader in hospitality software under Jorge Lurueña’s leadership.

Jorge Lurueña, Founder and CEO of Mapal, expressed excitement about the partnership with Eurazeo, highlighting the company’s dedication to leveraging AI to deliver innovative solutions for the hospitality sector.

This investment marks Eurazeo’s latest move in the technology and vertical application software sector, reflecting its focus on supporting businesses with ambitious global strategies in rapidly evolving markets.