LONDON: Gusbourne Plc (AIM: GUS), the premium English sparkling wine producer, has partnered with the UK’s leading premium wine and spirits distributor, Enotria&Coe.

The innovative partnership is expected to broaden the reach of Gusbourne’s wines within the UK on trade and is expected to drive incremental sales in Q4 2024 and beyond.

This hybrid distribution agreement – the first of its kind on this scale for an English wine producer – allows Gusbourne to continue its unique, direct sales approach while leveraging Enotria&Coe’s extensive distribution network and industry expertise.

Since 2019, Gusbourne has distinguished itself in the industry by managing its UK on-trade sales directly, a strategy that has fostered strong customer relationships and bolstered its reputation for excellence.

Through this approach, Gusbourne has formed partnerships with top-tier hotels, restaurants, and bars across the UK, and garnered critical acclaim at international wine competitions.

Now, with Enotria&Coe’s support, Gusbourne is poised to expand its reach further, bringing its award-winning wines to even more hospitality establishments throughout the UK.

In early 2024, Gusbourne was honoured to become the only English Wine producer ever to attain a King’s Award for Enterprise for International Trade.

The Company has also received numerous awards for its wines, across a broad range of different styles and vintages, achieving over 30 awards in the first half of the year.

This included Gusbourne Blanc de Blancs 2019 being recognised as National Champion wine at the recent 2024 Champagne and Sparkling Wine World Championships.

The Group was also recently crowned as one of the best vineyards in the World’s Best Vineyards 2024, recognising the finest vineyards across the globe, taking note of their landscapes, history, restaurants, tours and other experiences they have on offer. Gusbourne was the only English wine producer named in the World’s Top 50.

Jonathan White, CEO of Gusbourne, commented: “We are delighted to have reached an agreement with Enotria&Coe to distribute a selection of Gusbourne wines to the UK on trade. Enotria&Coe’s values, and commitment to excellence, align perfectly with Gusbourne’s vision and position in the luxury and premium hospitality sector.

“Our high-performing direct Gusbourne sales team are looking forward to working closely with Enotria&Coe’s team of fine wine specialists to broaden our distribution into parts of the UK that we’re currently not able to reach. It is tremendously exciting to be pioneering the first hybrid distribution partnership of this scale in the UK and we are thrilled that this initiative will enable more sparkling wine consumers to be able to enjoy our wines in leading hotels, bars and restaurants throughout the UK.”

Enotria&Coe CEO Julian Momen added: “Gusbourne is renowned around the world as one of the finest producers of English wine. Sharing our vision of delivering inspiring, exceptional wines to customers across the UK, which are championing innovation and sustainability in everything they do, we believe Gusbourne are the perfect addition to our existing offering of best-in-class producers. With our unrivalled footprint of expert Account Managers across the UK, Enotria&Coe are very excited to be able to provide on-trade customers the opportunity to access Gusbourne, especially those who have been unable to purchase it before, due either to geographical limitations or an inability to meet a minimum order quantity.”

Together, Gusbourne and Enotria&Coe aim to redefine distribution in the English wine market, setting a new standard for hybrid partnerships and ensuring that English sparkling wine reaches a broader, appreciative audience.

Mike Paul takes over as Interim CEO of Gusbourne PLC as Charlie Holland steps down