SYDNEY: e-Commerce company RooLife Group Ltd (ASX:RLG) is expanding its global presence with three new online stores launched this month in Australia, China, and Hong Kong.

The company is also set to launch its new Indian RLG Marketplace in November. These new stores have generated $270,000 in product sales in October alone, highlighting the scalability of RLG’s e-commerce business.

RLG’s expansion strategy targets rapidly developing markets expected to see strong growth over the next five years. The launch into India, in partnership with Reliance Retail’s JioMart, aims to market and sell premium Australian products.

This move is part of RLG’s plan to tap into the high-growth Asian region, which includes key markets like India and China.

In addition to the new stores, RLG continues to strengthen its presence in China through a partnership with Fujian Jushi Supply Chain Management Co., Ltd.

The new e-commerce store on HKTVMall, Hong Kong’s largest online shopping platform, offers a wide range of premium products. RLG’s data-driven approach helps match its product selection to meet customer preferences in these markets.

RLG’s CEO, Bryan Carr, expressed optimism about the company’s growth, stating that the new marketplaces are crucial for expanding their consumer base and increasing sales. He also emphasized the significant exposure and sales growth expected from the HKTVMall launch.

The company is also advancing its plans to launch the RLG Marketplace in India next month, aiming to provide Australian and international brands access to a market of over 1.4 billion consumers.

This expansion includes showcasing new Australian cosmetic brands at the Cosmoprof event and progressively rolling them out on RLG platforms.

RLG is exploring additional growth opportunities and has entered into a Memorandum of Cooperation with Skyvast Sdn Bhd, a Malaysian agricultural and food products company, to collaborate on product sourcing and distribution.

Throughout October, RLG’s digital marketing campaigns generated over 20 million impressions and attracted over 200,000 unique visitors across platforms like Amazon, Google, and Meta, driving sales growth and brand awareness as the company continues its global expansion strategy.

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