BALTIMORE: Facet, the fintech company that is building the future of financial planning, has raised an additional $35 million in new financing.

The round was led by Multiplier Capital, a leading provider of flexible financing solutions.

Recently named to the Inc. 5000 list of America’s fastest-growing private companies for a second time, Facet is redefining financial planning by providing affordable, accessible and unbiased advice to those often overlooked by traditional financial services firms.

To date, this approach has attracted over 14,000 households nationwide who rely on Facet for expert guidance. The latest funding will be directed towards advancing key initiatives, including further tech development and expanded financial planning services, all aimed at accelerating growth and improving the overall member experience.

“At Facet, we are building the future of financial advice. This funding isn’t just about growth; it’s about reinforcing our commitment to helping our members live for today and plan effectively for tomorrow,” said Anders Jones, chief executive officer at Facet.

“We’ve demonstrated that a subscription model in financial services can succeed when innovation is combined with a deep commitment to our members. This latest capital allows us to continue evolving our offerings, ensuring that we not only meet but exceed the expectations of those who rely on us for consistent, high-quality financial advice.”

Since its founding in 2016, Facet has raised approximately $210 million in funding. Its tech-driven platform offers tailored financial advice for every aspect of life, all at an affordable flat membership fee. This innovative model has earned Facet various accolades, including recognition in Real Simple’s 2023 Money Awards, NerdWallet’s “Best Online Financial Planning Service” and TIME’s, Time Stamped Best Financial Advisors in 2024.

“We are excited to collaborate with Facet, whose leadership and team are setting new standards in the financial planning space,” said Thomas Walton-Cale, managing director of Multiplier Capital.

“Their dedication to innovation and a member-focused approach via a flat fee has proven to disrupt the AUM model that has been accepted as a standard for far too long. We are proud to support their efforts and contribute to Facet’s ongoing success.”

Facet’s members represent thousands of individual lives empowered and enriched through access to personalized, expert-guided financial planning services. To learn more about Facet and the services available, visit facet.com.

Additional investors in this round include Warburg Pincus, Audacious Capital and others.