LONDON: Sosandar plc (AIM: SOS), the women’s fashion brand, creating quality, trend-led products for women of all ages, has signed a lease agreement for its fourth store, in Cardiff’s St David’s centre. This follows the recent store openings in Chelmsford, Marlow and the Metrocentre.
St David’s occupies one third of Cardiff’s city centre. It creates best-in-class guest experiences and is a go-to destination for locals and tourists alike, with an annual footfall of 30 million. Sosandar’s store will be alongside brands such as AllSaints, Mint Velvet, and Reiss. St David’s is also home to a number of high-end restaurants, such as The Ivy, that have made it a known destination for fine dining.
Ali Hall and Julie Lavington, Co-CEOs commented: “It’s exciting to announce our fourth store location as we continue our transition to becoming a true multi-channel retailer. Aligned with our strategy and other store locations announced to date, St David’s meets our criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, being the go-to shopping destination in Cardiff.”
Pablo Sueiras, Head of Retail Brand Account Management at Cardiff St David’s owner, Landsec said: “Our guests want to experience new and exciting brands in the best stores, and Sosandar fits this description. Increasingly we are seeing digital-first brands broaden their multichannel offer. Destinations like St David’s offer brands a platform to connect with their audience in person, provide exceptional guest experiences and reach new consumers. We’re delighted that Sosandar have chosen St David’s to make their debut in Wales.”