CAIRO: EFG Hermes, the premier investment bank in the MENA region and a subsidiary of EFG Holding, has announced the acquisition of a minority stake in the Danish digital wealth management firm, Kenzi Wealth. This strategic investment is set to transform the landscape of personalized, digital investment solutions.
EFG Hermes has also signed a memorandum of understanding with Kenzi Wealth, signaling a commitment to leverage the Danish company’s advanced AI-powered asset management technologies and investment risk analytics. This collaboration aims to enhance the investment experience for EFG Hermes’ clients by providing a more efficient, tailored approach to portfolio management.
Ahmed Waly, Global Head of Brokerage at EFG Hermes, shared his optimism about the partnership, stating, “Our alliance with Kenzi Wealth is a testament to our dedication to innovation and excellence. By integrating our robust research intelligence with Kenzi Wealth’s state-of-the-art AI tools, we are poised to deliver an unmatched, end-to-end investment experience.”
Mohamed El-Masri, Founder and CEO of Kenzi Wealth, echoed this sentiment, expressing excitement over the joint venture’s potential to introduce sophisticated investment tools to the market. “This partnership is a significant step towards offering cutting-edge investment solutions that cater to the unique needs of our clients,” he said.
The synergy between EFG Hermes’ extensive client network and Kenzi Wealth’s innovative technology will enable the introduction of advanced features on EFG Hermes ONE, the company’s comprehensive trading platform. The future integration promises a seamless investment journey, from research and trading to portfolio management, all on a single platform.
“We are dedicated to equipping our clients with the necessary tools for informed investment decisions,” Ahmed Waly added. “Our collaboration with Kenzi Wealth is just the beginning, as we explore further opportunities to expand our fintech offerings.”
The acquisition marks a pivotal step for EFG Hermes in its quest to drive fintech innovation and broaden access to sophisticated investment tools for investors worldwide.
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