Hyperquake, the renowned creative strategy and branding agency, has acquired the Brooklyn-based digital innovation firm Potion. Potion, known for its award-winning work in inclusive digital storytelling, will maintain its brand identity and continue operating from its Brooklyn Navy Yard headquarters.
The acquisition marks Hyperquake’s first foray into New York City, positioning the company in the heart of the media world. Hyperquake’s CEO, Colin Crotty, expressed excitement over the acquisition, emphasizing the seamless integration of Potion’s expertise with Hyperquake’s Storybuilding® group. This move is expected to offer clients a broader range of digital solutions and enhance the company’s creative capabilities in a digital-first era.
Since its inception in 1986, Hyperquake has established a reputation for strategic innovation and branding excellence. The addition of Potion is set to further bolster Hyperquake’s portfolio, which includes strategic partnerships and previous acquisitions that have expanded the company’s reach and expertise in experience design and business management consultancy.
Melissa Wheat Kelly, President and COO of Hyperquake, highlighted the importance of collaboration with partners like Potion to create dynamic immersive experiences for clients. Potion’s founder, Phillip R. Tiongson, echoed this sentiment, stating that the merger would push the boundaries of creativity and innovation in the digital space.
The financial details of the deal remain undisclosed, but the strategic acquisition is poised to enhance Hyperquake’s service offerings and reinforce its position as a leader in the industry.
Hyperquake is an independent creative strategy, branding and experience design marketing agency founded in 1986. With locations in Cincinnati, Salt Lake City and Brooklyn, Hyperquake builds ambitious brands and experiences for those eager to activate a vision. Hyperquake specializes in strategic innovation, branded experiences and scaling organizations for growth, working with companies ranging from small startups to global enterprise.
Potion is an interactive design firm based in New York City that is widely heralded for championing inclusive and universal design values. Specializing in transforming spaces with digital technology from personal mobile devices to architectural-scale attractions and galleries, Potion has developed interactive experiences for the Metropolitan Museum of Art, Art Institute of Chicago, Cleveland Museum of Art, Smithsonian National Museum of American History, Smithsonian Museum of Natural History, M+ Museum in Hong Kong, Rubin Museum of Art, The Singapore National Science Center, the National Constitution Center, and, back home in New York, in the Lower East Side Tenement Museum, among many others.
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