LawFi, Inc., the innovator behind the “Legal Fee Loan,” has announced the appointment of Mr. Bob Culliton to its executive team. Mr. Culliton, a seasoned professional with over two decades of experience in sales leadership and partner engagement, joins LawFi as an Advisor and Senior Vice President of Partnerships.

During his illustrious 21-year tenure at Microsoft, Mr. Culliton played a pivotal role in the development of the Microsoft Solution Provider Program and managed key business relationships with major retailers such as Best Buy, Walmart, and CDW. His expertise was further honed as the Divisional Vice President of SYNNEX, the largest tech distributor, where he was instrumental in driving growth and success through strategic partnerships.

Mr. Culliton’s track record includes the successful North American launch of over 25 early-stage tech startups, leveraging his consulting practice to guide them to success. His academic credentials include a B.S. in Marketing from Montana State University and an M.S. in Technology Management from Pepperdine University.

Expressing his enthusiasm for the new role, Mr. Culliton stated, “Joining the LawFi executive team presents an opportunity to make a substantial impact on the legal industry and extend legal representation to those who currently lack access. I am eager to collaborate with an esteemed group of leaders and forge partnerships with key players in legal technology, payment processing, and financial institutions.”

Steven Highfill, Founder & CEO of LawFi, shared his excitement about Mr. Culliton’s decision to join the team, citing his valuable experience in managing national sales and partnership programs. “Bob’s extensive advisory experience with technology startups, including a legal practice management software company, will be instrumental in our mission to build the legal industry’s first platform for embedded payments and financing technology, aimed at promoting more inclusive access to legal services and credit,” said Mr. Highfill.

LawFi is a privately held development-stage company dedicated to creating the first Legal Fee Financing platform. This innovative platform aims to introduce financial inclusion into a legal system that currently lacks substantial financing options, addressing the Access-to-Justice Gap with industry-first legal fee loans and “Retain-Now-Pay-Smarter™” financing solutions for legal fees and related costs.

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