LONDON, UK: M&C Saatchi announced the appointment of Rob Doubal and Laurence (Lolly) Thomson as the new joint Global Chief Creative Officers (CCOs).

Rob and Lolly join M&C Saatchi from McCann London, where they held the position of joint CCOs of McCann UK and co-presidents McCann London.

This is a newly created role and will be critical as M&C Saatchi rolls out its new operating model, providing a central focal point for the Group’s creative ambition and activities.

Over the last two decades Rob and Lolly have delivered award-winning creative, strategic and innovative work for the likes of Xbox, Just Eat, Microsoft, Aldi, and SKY, including 100+ Cannes Lions, and over 800 awards from the major international shows.

Rob and Lolly first joined forces in 2006 at Mother London and Wieden+Kennedy. Moving to McCann London in 2012, they were promoted to regional chief creative officers across the UK in 2019.

They will officially assume their roles as joint Global CCOs later this year.

Rob and Lolly commented: “We couldn’t be more delighted to be joining M&C Saatchi as global CCOs. It’s an agency with one the most famous names in advertising history and a legacy of creative brilliance. A truly iconic brand with some fantastic offices around the world.

Driving fame and commerce by leveraging art and creativity is what we love to do and joining the new team with a shared ambition to make M&C Saatchi a global powerhouse with creativity at its core got us very excited.

Given the speed of change in our industry, harnessing M&C Saatchi’s ‘brutal simplicity of thought’ philosophy with Zaid and the teams was an opportunity we simply couldn’t turn down. We can’t wait to get started.”

Zillah Byng-Thorne, acting Executive Chair, commented: “I am delighted to welcome Rob and Lolly as Global CCOs of M&C Saatchi. Their creative vision combines with a passion for doing the best for clients, and I expect them to make a huge cultural impact on all parts of the M&C Saatchi Group, which will produce world-class creativity and business results.”

Zaid Al-Qassab, incoming Chief Executive Officer, said: “I was incredibly impressed by Rob and Lolly’s passion for innovation and commitment to creative excellence throughout the recruitment process.

Their unique way of looking at the world, and track record of success with iconic and category disrupting campaigns, will undoubtedly drive transformative results for our clients. I am thrilled to welcome them onboard and look forward to the incredible impact they will make.”

How to Boost Your Creativity and Innovation with AI in 2024: Top 5 Data-Driven Strategies