Voxpopme, a trailblazer in AI-powered market research, has announced the elevation of its founder and former CTO, Andy Barraclough, to the role of Chief Executive Officer. Barraclough, succeeding the esteemed Lonnie Mayne, is set to steer the company into a new era of innovation and expansion.

Barraclough’s appointment comes as a natural progression, given his pivotal role in integrating AI into market research, setting Voxpopme on a path of distinction within the industry. His vision for the company’s future is firmly rooted in technological advancement and customer-centric product development.

Lonnie Mayne, who has been at the helm as CEO and will now serve as Chairman of the Board, expressed his confidence in Barraclough’s leadership. “Andy’s foresight and expertise are exactly what Voxpopme needs to navigate the evolving landscape of market research,” Mayne remarked.

Reflecting on his new role, Barraclough shared his commitment to accelerating innovation and delivering value to customers and partners. “It’s an honor to lead Voxpopme’s talented team as we harness AI to empower brands with actionable insights,” he stated.

Under Mayne’s 18-month tenure, Voxpopme saw significant growth, including the strategic acquisition of HubUX. Barraclough aims to build on this momentum, focusing on enhancing the Voxpopme Qualitative Insights Platform, which is renowned for transforming how insights teams operate by leveraging AI to analyze qualitative data comprehensively.