Perform[cb], a leader in outcome-based user acquisition, has acquired AdCommunal, a provider of performance-based reward advertising, to offer brands a more diversified and engaging media mix.

AdCommunal, founded in 2007 by Neil Rajadurai, delivers a unique rewarded experience that enhances customer engagement across various sectors, such as mobile app, finance, and e-commerce. The company creates unique engagements for marketers, such as offering charitable rewards as incentives.

By bringing AdCommunal into its family, Perform[cb] can better serve brands with its AI-powered customer acquisition platform, called the Outcome Engine, which optimizes incoming traffic to marketer KPIs in real-time across 26 digital channels.

Erin Cigich, CEO of Perform[cb], said that the acquisition will add to the company’s capabilities and expand its offering in the reward channel, which has proven to drive customer acquisition at scale and higher ROAS than other channels.