PUMA, one of the world’s leading sports brands, has signed a long-term partnership with Bundesliga football club RB Leipzig, starting from the 2024/25 season. PUMA will supply kits to all men’s, women’s and youth teams, as well as the club’s esports team.

RB Leipzig, also known as the Red Bulls, has been a rising force in German and European football, having qualified for the Champions League six times and won several domestic trophies. The club is known for its young, dynamic and fast style of play, which matches perfectly with PUMA’s values and vision.

The partnership will also include sponsorship, merchandising, match day advertising and digital activations. PUMA CEO Arne Freundt said he was excited to join the club on its successful journey and look forward to many fantastic football moments. RB Leipzig Managing Director Johann Plenge said the partnership was a big and important step for the club’s development and innovation.

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