Bona acquires its Australian distributor Ezi Floor Products

Bona, a global leader in premium floor products, has announced the acquisition of its long-time Australian distributor Ezi Floor Products (EFP), strengthening its presence and growth in the Asia-Pacific region.

Bona acquires its Australian distributor Ezi Floor Products, which has been the exclusive importer and national distributor of Bona products in Australia for over 20 years, will now be a subsidiary of Bona. The acquisition was formalized in February 2024 and will take effect immediately.

Magnus Andersson, CEO of Bona, said: “EFP has been a long-time reliable supplier of wood floor products in Australia, with decades of experience supporting contractors and property owners. We welcome EFP to the Bona family and look forward to expanding our presence in Australia.”

EFP was founded in 1994 in Adelaide, South Australia, and opened a second unit in Melbourne, Victoria, in the early 2000s. With the opening of the second unit, EFP became the exclusive distributor of Bona products. In the last 24 years, it has achieved a leading position in the market, with a network of more than 25 commercial distributors and 500 retailers.

Chris Heaney, executive director of EFP, said: “This is an exciting evolution for us at EFP. As the exclusive distributor of Bona products for over two decades and a family-owned business, we are eager to be part of the Bona family and join the global Bona network. We hope to increase our product offering throughout Australia and develop new business areas, such as e-commerce, as well as expand our contractor network.”

By joining Bona, Bona acquires its Australian distributor Ezi Floor Products will have access to the resources, expertise and investments needed to grow in new channels and business segments. This also solidifies Bona’s long-term commitment to the Australian market.

Elin Rodenstam, senior vice president commercial – EMEA and APAC, of Bona, said: “With EFP joining Bona, we expand our presence and secure our position for long-term future growth in Australia and also in the total Asia-Pacific region. We look forward to achieving even more success and growth with our customers and our team in Australia.”

With this acquisition, Bona now has 17 subsidiaries across Europe, Asia, North America and South America.

Bona is a family-owned company with a sustainable model that provides products for installation, renovation, maintenance and restoration of premium floors. Founded in 1919, Bona was the first in the industry to offer a complete system of water-based wood floor finishing and floor treatment products. Today, Bona offers products for most premium floor surfaces, including wood, ceramic, vinyl, resilient, rubber and laminate. Bona’s turnover in 2022 was SEK 3.8 billion (EUR 341 million). The company is headquartered in Malmö, Sweden, and is represented globally by its 17 subsidiaries, 70 distributors, 4 production units and 700 employees.

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