Dataïads appoints Benjamin Coiffé to boost European expansion

Dataïads, a French SaaS company that creates personalized landing pages for e-commerce advertising campaigns, has appointed Benjamin Coiffé as a Client Partner to lead its growth in key European regions such as Italy, Spain, and Switzerland.

Coiffé brings over 18 years of industry experience from Google and Triplelift, and will also focus on strategic sectors in France, such as Luxury and Beauty & Health.

The company, founded in September 2021, has raised 5M€ in seed funding and secured 50 contracts in the French market within 18 months. Its platform uses AI to generate hyper-personalized landing pages that increase conversion and reduce bounce rates, resulting in a 15% average uplift in ROAS.

Raphaël Grandemange, CEO of Dataïads, said Coiffé’s appointment was a crucial step for the company’s ambition to transform digital advertising efficiency in Europe. Coiffé said he was excited to join Dataïads and help e-commerce companies leverage Smart PDPs for scalability and performance.

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