Visit Group, a Nordic-based software company for hospitality and travel, announced today that it has received more than €100 million in strategic growth investment from PSG Equity, a leading growth equity firm.

PSG Equity is acquiring a majority stake in Visit Group, which serves more than 2,200 customers in over 25 countries with its collaborative commerce software solutions.

The investment will help Visit Group expand its product offerings and accelerate its growth across the region and beyond. The company’s founder and management will remain significant owners, while PSG Equity will become its first platform investor in Sweden and Norway.

Visit Group and PSG Equity share the vision of creating a digital ecosystem for the hospitality industry, leveraging the strong network effects of Visit Group’s software. Both parties expressed their excitement and confidence in the partnership, which was advised by Houlihan Lokey and MCF Corporate Finance.

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