LiveRamp to buy data clean room provider Habu for $200M

LiveRamp, the leading data collaboration platform, announced today that it will acquire Habu, a software company that helps brands and media companies share customer data securely and effectively.

The deal, worth about $200 million in cash and stock, will boost LiveRamp’s ability to offer data collaboration solutions across all clouds and platforms, while ensuring privacy and governance. Habu’s team will join LiveRamp and report to its Chief Revenue Officer, Vihan Sharma.

“LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer,” said Scott Howe, CEO of LiveRamp.

“Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.”

Matt Kilmartin, CEO of Habu, added, “LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy. As we look ahead to our next chapter as part of LiveRamp, we’re as committed as ever to our mission of paving the way for the next frontier of responsible data collaboration.”

The Habu acquisition will allow LiveRamp to deliver differentiated capabilities to customers to:

• Streamline and simplify cross-cloud collaboration by seamlessly connecting data across clouds, warehouses, and clean rooms while reducing complexity and IT infrastructure constraints.
• Achieve a first-of-its-kind, single view of measurement across any walled garden, programmatic channel, or media partner, including media networks and all major CTV and TV platforms.
• Access enhanced enterprise identity and connectivity solutions to break down data silos and navigate signal loss and evolving privacy regulation with confidence.
• Expand LiveRamp’s industry leading data collaboration network, enabling global connectivity to the world’s most scaled network of publishers, walled gardens, retailers, brands, and agencies.
• Advance AI initiatives through greater data access to train and optimize analytical models that inform marketing decisions and enable other enterprise use cases.

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