ABU DHABI: Phoenix INV Holdings, a wholly owned subsidiary of Phoenix Group PLC, has entered into a subscription and investment agreement dated 26th December 2023 to acquire a 25% stake in Lyvely Ltd.

Phoenix Group is currently completing all required procedures to implement the said transaction.

Lyvely Ltd is a company that provides a platform for content creators, freelancers, and self-employed entrepreneurs to monetize their online presence. According to the web search results, Lyvely Ltd was incorporated on 13 June 2022 and has its registered office in Camberley, Surrey.

The company’s nature of business is business and domestic software development. Lyvely Ltd also offers features such as video calls, livestream events, tips and gratitude, gallery and portfolio, and more.

Phoenix INV Holdings is a company that offers investment opportunities in various sectors, such as real estate, energy, technology, and healthcare. It is part of Phoenix Capital Group, a global financial services firm that provides asset management, wealth management, and advisory services.

Phoenix INV Holdings claims to offer bond offerings with between 9% and 13% annual interest, depending on the term and the project. However, it also states that its offerings are only open to accredited investors, as defined by the US Securities and Exchange Commission.

Phoenix Group Holdings has acquired Sun Life UK for £248 million