LONDON: Guild Esports, a global gaming-focused media business, has entered a one-year rolling partnership with eNDX, an esports player-focused virtual trading platform, to add players from the Company’s Counter-Strike rosters into eNDX’s tradable pool.

Guild will receive a percentage of revenue generated from the trading of Guild players on the site. The partnership is estimated to be worth up to six figures based on projected user acquisition and trading volume.

The eNDX platform enables users to trade virtual shares in professional Counter-Strike esports players that have agreed to be featured on the platform. As a result of the partnership Guild’s professional rosters in the esport will be incorporated into the eNDX trading platform, allowing fans to buy and sell shares in their favourite Guild Counter-Strike players. Both of Guild’s Counter-Strike teams will be added, the Guild Eagles and Guild’s all-female Counter-Strike team.

eNDX’s trading and fan-engagement platform is already utilised by several established esports organisations such as Cloud9, BIG, Team Singularity and Endpoint. Guild is eNDX’s first esports partner to add both its male and female Counter-Strike rosters to the eNDX platform, enhancing Guild’s visibility with new audiences.

Given that the audience size of the Counter-Strike Paris Major 2023 peaked at 1.5 million viewers (source: Esports Charts, 2023), the partnership also represents a significant opportunity for Guild to leverage eNDX’s platform to expand its reach and connect with Counter-Strike fans. This will include, in addition to European audiences, fans from esports growth territories and regions including Latin American states such as Argentina and Brazil where the platform has recorded strong growth. Guild’s social media following in LatAm is in excess of one million spanning Guild and Guild talent channels and the platform’s strong penetration in this region is expected to facilitate the Company’s further engagement with these fans.

With a cap of 21 million shares available per athlete, the eNDX platform offers a finite and secure trading experience where users aged 18 and above can actively buy, sell and collect digital versions of Counter-Strike players. 

Jasmine Skee, CEO of Guild Esports, said: “Our partnership with eNDX establishes Guild’s presence within the esports player trading landscape, as we become the first esports organisation to introduce both their male and female rosters onto this platform. As well as allowing users to trade in the future performance of their favourite players, eNDX provides a unique opportunity for driving fan engagement. We are delighted to see our exciting players added to this platform which offers a new avenue for fan participation within the overall esports experience.”

Guild Esports and Sky Broadband collaborate to launch ‘Sweat Room’ Street Fighter tournament