Hexure, a leader in sales and regulatory automation for life and annuity products, has acquired Vive, a platform that offers quotes and e-submissions for life insurance. The acquisition will create a unified distribution platform for the life and annuity industries that will deliver a modern enrollment experience for carriers, producers and clients.

Vive is a multi-carrier platform that supports a smooth quote-to-submission workflow with many of the top term life carriers in the industry. Over 20,000 advisors from more than 55 BGAs use Vive to compare product criteria across carriers, track case status for applications, and submit business to these term life insurance carriers.

“Hexure’s vision is to enable interoperability and a seamless sales workflow in the industry with modern technology,” said Hexure’s CEO Laird Rixford. “Vive shares this vision and has created the industry’s best platform for term life products. By combining Hexure and Vive, we will be able to offer a single platform that can sell term life, permanent life, and annuity products and move the industry closer to that vision.”

The acquisition will enhance Hexure’s core quoting and e-application capabilities, as well as its carrier connectivity and distribution network. The Hexure and Vive teams are dedicated to building a unified platform that will continue to serve and power the leading agencies that use Vive as well as Hexure’s existing FireLight clients. The combined technology will be available to every carrier and broker in the industry.

“Vive’s goal was to create positive disruption by building the best platform for term life products, and we have seen more than 20,000 producers improve their sales experience thanks to our technology,” said Vive’s CEO Jason Lea. “Hexure is the ideal partner for us because of their expertise and history in annuity and permanent products. Together, we will create positive disruption across the entire industry and achieve our shared vision of a better future powered by first-class technology.”