LONDON, UK: CentralNic Group PLC (AIM: CNIC), a global internet company that helps online consumers make informed choices with privacy-safe, AI-based customer journeys, has announced the purchase of Adrenalads LLC for USD 2.35m in cash.

Adrenalads is a premium provider of search and direct navigation traffic from tier-1 countries, specializing in ecommerce platforms. Based in Los Angeles, California, Adrenalads reported unaudited revenue of USD 2.7m, gross profit of USD 1.1m, and Adjusted EBITDA of USD 0.7m as of 31 December 2022. The purchase will increase CentralNic’s earnings immediately.

Adrenalads will be integrated with Zeropark, CentralNic’s Commerce Media offering. Zeropark and Adrenalads have a long history of working together. The integration will benefit both companies by:

• Strengthening Zeropark’s relationships with ecommerce players;
• Improving the efficiency of media-buying processes;
• Expanding the supply channels for Zeropark; and
• Establishing a presence in the strategic Pacific Time zone.

Michael Riedl, CEO of CentralNic, said “We are excited to welcome Adrenalads to our Commerce Media strategy, which focuses on engaging with consumers more effectively. Adrenalads will enhance Zeropark’s value to our partners – advertisers, publishers, and most importantly, to the consumers. The purchase demonstrates our commitment to acquiring quality businesses that are immediately accretive.

CentralNic continues to generate strong operating cash flow, supported by high cash reserves and committed credit facilities, which enable us to fund such acquisitions, as outlined in our capital allocation policy. The Company is fully funded to execute its strategy to invest in the future and return cash to shareholders.”